The Starbucks Logo in 1971:History, Meaning & the Original Siren Design
The Starbucks siren is one of the most recognized brand marks in the world — but her original 1971 form was raw, bold, and distinctly unlike the sleek green icon we encounter today. To understand the logo is to understand the entire philosophy of Starbucks: rooted in maritime mythology, brewed in Seattle, and refined across five decades into something … Read more