Since its debut in 2009, ABC’s hit reality show Shark Tank has become the ultimate launchpad for entrepreneurs seeking to turn their dreams into multi-million dollar businesses. The show’s premise is simple: ambitious founders pitch their products to a panel of wealthy investors the ‘Sharks’ hoping to secure funding and mentorship that will catapult their companies to new heights.
But getting a deal is only half the battle. The real magic happens after the cameras stop rolling, when the ‘Shark Effect’ kicks in—that explosive surge in sales and brand recognition that can transform a small startup into a household name overnight. While not every pitch leads to success, dozens of products have exceeded all expectations, generating hundreds of millions (and in some cases, billions) of dollars in revenue.
How We Measure ‘Success’ on Shark Tank
Before diving into our rankings, it’s important to establish what ‘success’ means in the context of Shark Tank. We’ve evaluated products based on four key criteria:
- Lifetime Sales Revenue: The total dollar amount generated since appearing on the show
- Company Valuation: Current market value, including any acquisitions or major investments
- Cultural Impact: Brand recognition, retail partnerships, and market penetration
- Profitability: Sustainable business model with consistent growth trajectory
The Top 27 Most Successful Shark Tank Products of All Time
The following products represent the cream of the crop—companies that not only secured investments but went on to build powerful brands, generate extraordinary revenue, and redefine their industries.
1. Bombas – Comfort Meets Compassion
The Pitch & The Deal
Founded by David Heath and Randy Goldberg, Bombas appeared on Shark Tank Season 6, Episode 1. Daymond John invested $200,000 for 17.5% equity, recognizing the brand’s unique combination of premium quality and social mission.
Why It’s a Winner
Bombas revolutionized the sock industry by addressing a simple problem: most socks are uncomfortable and poorly designed. The founders developed ultra-comfortable socks with innovative features like honeycomb support systems, seamless toes, and strategic cushioning. But what truly sets Bombas apart is their ‘buy-one-give-one’ model—for every pair purchased, they donate a pair to homeless shelters. This mission-driven approach resonated deeply with socially conscious consumers.
Success Metrics
- Sales: Over $2 billion in lifetime sales as of 2024
- 2024 Revenue: Approximately $325 million
- Social Impact: Over 150 million items donated to those in need
Post-Show Journey
Following their Shark Tank appearance, Bombas expanded beyond socks into t-shirts, underwear, and other apparel. Daymond John’s mentorship proved invaluable, helping them secure major retail partnerships and scale their direct-to-consumer operations. The company has become synonymous with comfortable, purpose-driven clothing, proving that you can do well by doing good.
2. Scrub Daddy – The Smiley Sponge That Changed Cleaning Forever
The Pitch & The Deal
Aaron Krause pitched his revolutionary sponge on Shark Tank Season 4, Episode 7. Lori Greiner, known as the ‘Queen of QVC,’ invested $200,000 for a 20% stake, immediately recognizing the product’s retail potential.
Why It’s a Winner
Scrub Daddy’s patented FlexTexture foam changes texture based on water temperature—firm in cold water for tough scrubbing, soft in warm water for gentle cleaning. The iconic smiley face design isn’t just cute; the eyes and mouth serve as functional grips for cleaning different surfaces. This combination of innovation, functionality, and charming design created an irresistible product that solves a universal problem.
Success Metrics
- Sales: Over $1.4 billion in lifetime sales
- 2023 Revenue: $220 million in annual revenue
- Product Line: Expanded to over 160 SKUs
- Retail Presence: Available in 257,000+ retail locations across 23 countries
Post-Show Journey
Lori Greiner took Scrub Daddy to QVC the day after the show aired, selling 42,000 units in just seven minutes. She helped Aaron secure retail deals with major chains like Walmart, Target, and Bed Bath & Beyond. In 2023, the company announced a partnership with Unilever to develop co-branded products and expand internationally. Scrub Daddy is widely considered the most successful product by units sold in Shark Tank history.
3. Squatty Potty – Turning Taboo Into Triumph
The Pitch & The Deal
Bobby and Judy Edwards appeared on Shark Tank Season 6, Episode 9 with their ergonomic toilet stool. Lori Greiner invested $350,000 for 10% equity (later increasing her stake to 20%).
Why It’s a Winner
The Squatty Potty addresses a genuine health concern: the modern toilet forces an unnatural sitting position. By elevating the feet, the stool mimics a natural squatting position, which medical studies show improves elimination. What could have been an awkward product to market became a viral sensation thanks to brilliant, humorous advertising—including the now-famous ‘Unicorn Poop’ video that garnered millions of views.
Success Metrics
- Sales: Over $300 million in lifetime sales
- Acquisition: Purchased by Aterian in 2021 for over $30 million
- Immediate Impact: $1 million in sales within two days of airing
Post-Show Journey
Squatty Potty experienced the classic Shark Tank Effect, making $1 million in just 48 hours after the episode aired. The Edwards family appeared on major talk shows including The Ellen DeGeneres Show, Jimmy Kimmel Live!, and Dr. Oz, further boosting visibility. From a single product, they’ve expanded to a full line of bathroom wellness products. Their success proves that with the right marketing, even taboo topics can become household conversations.
4. Cousins Maine Lobster – From Food Truck to National Brand
The Pitch & The Deal
Jim Tselikis and Sabin Lomac brought authentic Maine lobster to the Tank in Season 4, Episode 6. Barbara Corcoran invested $55,000 for a 15% stake in their Los Angeles-based food truck business.
Why It’s a Winner
Cousins Maine Lobster solved a simple problem: how to bring fresh, authentic Maine lobster to markets across the United States. Their farm-to-food-truck model guaranteed quality while maintaining the casual, approachable vibe of New England seafood culture. The product’s natural premium positioning combined with excellent execution created a winning formula.
Success Metrics
- Sales: Over $1 billion in cumulative systemwide sales
- Retail Value: $585 million in documented sales
- Expansion: Multiple food trucks and brick-and-mortar locations nationwide
Post-Show Journey
With Barbara Corcoran’s guidance, Cousins Maine Lobster expanded from a single food truck to a nationwide franchise operation. They’ve opened brick-and-mortar restaurants, launched a retail packaged seafood line, and maintained their commitment to quality and authenticity. The brand has become synonymous with accessible luxury dining.
5. Everlywell – Making Healthcare Accessible From Home
The Pitch & The Deal
Julia Cheek, founder and CEO of Everlywell, secured a $1 million line of credit from Lori Greiner on the show. The deal helped Everlywell expand across retail and online platforms.
Why It’s a Winner
Everlywell democratized healthcare testing by making it easy, affordable, and private. Their at-home lab testing kits allow users to check everything from food sensitivities to hormone levels without visiting a doctor. In an era of rising healthcare costs and limited access, Everlywell provided a solution that prioritized convenience, privacy, and empowerment.
Success Metrics
- Sales: Over $1.4 billion in lifetime sales
- Market Position: Leader in the home wellness and diagnostics market
Post-Show Journey
Everlywell has become a household name in the health tech space, expanding its product line to include COVID-19 testing and early disease detection kits. The company proves that tech-based health products can compete with traditional consumer goods when they genuinely improve people’s lives.
6. The Comfy – The Wearable Blanket Phenomenon
The Pitch & The Deal
Brothers Brian and Michael Speciale appeared on Season 9, Episode 10 with their oversized sweatshirt blanket. Barbara Corcoran invested $50,000 for a 30% stake.
Success Metrics
- Sales: $75 million in revenue by 2021
7. DUDE Wipes – Reinventing Personal Hygiene
Mark Cuban invested $300,000 for 25% equity in these biodegradable, flushable wipes designed for men. The brand has generated over $341 million in sales.
Why It Succeeded: DUDE Wipes tackled a market that didn’t exist by creating a masculine, eco-friendly alternative to traditional toilet paper. Their humorous marketing and genuine product quality resonated with consumers.
8. Tipsy Elves – Turning Ugly Sweaters Into Big Business
Evan Mendelsohn and Nick Morton’s quirky holiday sweater company received $100,000 from Robert Herjavec for 10% equity in Season 5.
Success Metrics
- Sales: Over $317 million, expanding from holiday sweaters to year-round festive apparel
9. Simply Fit Board – Making Fitness Fun
Gloria Hoffman and Linda Clark’s balance board for core strengthening caught Lori Greiner’s attention. She invested $125,000 for 20% equity.
Success Metrics
- Sales: Over $160 million, particularly popular with older adults seeking accessible home fitness solutions
10. Blueland – Eco-Friendly Cleaning Revolution
Kevin O’Leary invested $270,000 for 3% equity. Their refillable cleaning product tablets that reduce plastic waste have generated over $50 million in sales, appealing to environmentally conscious consumers.
11. Sleep Styler – Heatless Hair Curlers
Tara Brown’s heat-free hair styling product secured $75,000 from Lori Greiner for 25% equity in Season 8. Sales reached $100 million by solving a common beauty problem with an innovative, damage-free solution.
12. Wicked Good Cupcakes – Cupcakes in Jars
Tracey and Danielle Noonan’s mason jar cupcakes attracted Kevin O’Leary’s $75,000 investment for a royalty deal plus 45% equity. The company achieved over $30 million in sales before acquisition.
13. ReadeREST – Never Lose Your Glasses
Rick Hopper’s magnetic eyeglass holder received $150,000 from Lori Greiner for 65% equity. The simple, elegant solution to a universal problem generated $27 million in sales.
14. Lovepop – 3D Pop-Up Greeting Cards
Wombi Rose and John Wise secured $300,000 from Kevin O’Leary for 15% equity. Their intricate, laser-cut greeting cards have generated $22 million in sales, proving people still value thoughtful, physical communication.
15. Bubba’s Q – BBQ From a Pro
Retired NFL player Al ‘Bubba’ Baker’s signature BBQ sauces received $300,000 from Daymond John for 30% equity. Sales reached $16 million, backed by authentic flavor and celebrity credibility.
16-27. More Success Stories
- Stasher Bags: Mark Cuban invested $400,000 for 15%. Reusable silicone bags generating $12 million annually.
- Mission Belt: Daymond John invested $50,000 for 37.5%. No-hole belts with a social mission achieved $8.2 million in sales.
- Safe Grabs: Lori Greiner invested $75,000 for 25%. Microwave-safe silicone mats reached $5 million in sales.
- And many more innovative products that transformed industries and generated millions in revenue…
Common Traits of Shark Tank’s Biggest Winners
After analyzing dozens of successful Shark Tank products, clear patterns emerge. Here are the characteristics shared by the show’s most profitable businesses:
A Clear Problem-Solution Fit
Every successful product solves a genuine problem that people experience regularly. Bombas addressed uncomfortable socks. Scrub Daddy made cleaning easier. Squatty Potty improved bathroom health. The best products don’t create needs—they fulfill existing ones with superior solutions.
The solution must be noticeably better than existing alternatives. Incremental improvements rarely generate the excitement needed for explosive growth. The biggest winners offer transformative experiences that make customers wonder how they ever lived without them.
Founders with Grit & Business Acumen
Passionate, resilient entrepreneurs who understand both their product and their market consistently outperform those with just a good idea. The Sharks invest in people as much as products—they want founders who can execute, adapt, and scale.
Successful entrepreneurs come prepared with solid financials, realistic valuations, and clear growth strategies. They know their numbers cold and can articulate their vision convincingly. Co-founder teams often perform better, bringing complementary skills and shared accountability.
Products with Mass Market Appeal
While niche products can succeed, the biggest winners typically have broad appeal across demographics. Socks, sponges, toilet stools, wearable blankets—these are products nearly everyone can use. Mass appeal means massive sales potential, making them attractive to both Sharks and retail partners.
Leveraging the ‘Shark Effect’ for Growth
The ‘Shark Effect’ refers to the explosive surge in sales and visibility following a Shark Tank appearance. Smart entrepreneurs prepare for this moment by:
- Having sufficient inventory to meet demand
- Ensuring their website can handle traffic spikes
- Building relationships with retailers before airing
- Continuing marketing efforts to sustain momentum beyond the initial spike
The Sharks’ Most Lucrative Investments
Not all Sharks have equal success rates. Here’s a look at who has backed the most successful products:
| Shark | Notable Successes |
| Lori Greiner | Scrub Daddy, Squatty Potty, Simply Fit Board, Sleep Styler, ReadeREST, Everlywell. Known as the ‘Queen of QVC’ with unmatched retail expertise. |
| Daymond John | Bombas, Bubba’s Q, Mission Belt. Fashion and apparel expertise drives his portfolio. |
| Mark Cuban | DUDE Wipes, Stasher Bags. Tech-savvy investments in scalable consumer products. |
| Barbara Corcoran | Cousins Maine Lobster, The Comfy. Strong instincts for lifestyle brands. |
| Kevin O’Leary | Wicked Good Cupcakes, Blueland, Lovepop. Favors royalty deals and steady cash flow. |
| Robert Herjavec | Tipsy Elves. Tech background but successful in seasonal apparel. |
Lori Greiner is widely considered the most successful Shark in terms of retail product success. Her QVC connections and product intuition have generated billions in sales across her portfolio.
Frequently Asked Questions About Successful Shark Tank Products
What is the #1 most successful product from Shark Tank?
Bombas holds the title as the most successful Shark Tank product by revenue, with over $2 billion in lifetime sales and approximately $325 million in 2024 revenue alone. Their combination of premium comfort socks and the buy-one-give-one social mission created a billion-dollar brand that continues to grow.
Which Shark has the most successful investments?
Lori Greiner is widely considered the most successful Shark in terms of product sales. Her investments in Scrub Daddy ($1.4B+ in sales), Squatty Potty ($300M+), and Simply Fit Board ($160M+) demonstrate her exceptional ability to identify retail-ready products. Her QVC platform and retail relationships give her portfolio companies a significant advantage.
What is the ‘Shark Tank Effect’?
The ‘Shark Tank Effect’ refers to the immediate surge in sales, website traffic, and brand awareness that occurs after a product appears on the show. Companies often see sales spike by 100x or more in the days following their episode. For example, Squatty Potty generated $1 million in sales within just 48 hours of airing. This effect happens regardless of whether entrepreneurs secure a deal, though partnering with a Shark typically amplifies and sustains the momentum.
Has any Shark Tank product become a billion-dollar company?
Yes! Bombas has surpassed $2 billion in lifetime sales, making it a certified billion-dollar brand. Additionally, Scrub Daddy has exceeded $1.4 billion in sales, and Ring (which famously didn’t get a deal) was acquired by Amazon for over $1 billion. Cousins Maine Lobster has also topped $1 billion in cumulative systemwide sales.
What percentage of Shark Tank products fail after the show?
While exact failure rates aren’t publicly disclosed, industry estimates suggest that 60-70% of businesses that appear on Shark Tank either don’t secure a deal or struggle to maintain growth after the initial Shark Tank Effect wears off. Common challenges include supply chain issues, increased competition, insufficient capital for scaling, and difficulty translating viral moments into sustainable business models. However, products that do succeed often achieve extraordinary results.
What is the most profitable deal in Shark Tank history?
In terms of return on investment, Daymond John’s investment in Bombas stands out. His $200,000 investment for 17.5% equity in a company now worth over $2 billion represents an astronomical return. Similarly, Lori Greiner’s $200,000 investment in Scrub Daddy for 20% of a company that’s done over $1.4 billion in sales has generated massive returns. These deals showcase how the right product-investor match can create generational wealth.
Can you buy these products online?
Yes! Nearly all successful Shark Tank products are available for purchase online through the companies’ websites, Amazon, and major retailers like Walmart, Target, and Bed Bath & Beyond. Many also have brick-and-mortar retail presence. The show has helped these products achieve widespread distribution, making them accessible to consumers nationwide.
Conclusion
The most successful Shark Tank products share a common formula: they solve genuine problems with innovative solutions, are led by passionate and capable entrepreneurs, appeal to broad markets, and leverage the show’s platform to build lasting brands.
From Bombas’ mission-driven socks to Scrub Daddy’s revolutionary sponge, these products prove that with the right combination of innovation, execution, and strategic partnerships, small businesses can achieve extraordinary success. The Sharks’ mentorship, capital, and connections transform good ideas into household names.
Whether you’re an aspiring entrepreneur studying these success stories or a consumer curious about the products behind the pitches, one thing is clear: Shark Tank has fundamentally changed the American business landscape, creating opportunities for innovation and proving that with grit, vision, and the right support, anyone can build an empire.
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