Secret Labubus are the ultra-rare chase figures hidden inside Pop Mart’s The Monsters blind boxes. Every major series has one (sometimes two) a completely different design, colorway, or concept from the six or eight regulars.
Most drop at 1:72 odds. Some older or collab series go as low as 1:120, 1:144, or 1:168. That scarcity is the entire game. Pull one and you’re instantly part of the “lucky club.” Miss it and you’re hunting the secondary market.
They come in multiple formats now vinyl face plush pendants, keychains, full figures, even functional accessories like night lights or tumblers but the plush Labubu character is the star. The secret version always stands out: unique fur texture, special eyes, thematic props, or a totally different vibe.
The History & Why Secrets Exploded
Labubu (the character) has been around since Pop Mart launched The Monsters line, but the blind-box secret format took off hard in 2024–2025. TikTok unboxing videos turned “I got the secret!” into viral gold. By early 2026 the resale market had already seen ID from Big Into Energy hit four-figure peaks before cooling to more realistic (but still strong) levels.
The formula is simple: limited production + emotional attachment + social proof = collector frenzy.
Complete List of Every Secret Labubu (2026 Updated)
Here’s the master list compiled from every major series. Values are approximate secondary-market ranges as of April 2026 (mint/sealed condition, sourced from StockX, eBay completed sales, and collector groups). Prices fluctuate check live before buying.
| Series | Secret Name | Description | Odds | Approx. Resale (2026) |
|---|---|---|---|---|
| Exciting Macaron (V1) | Chestnut Cocoa | Rich brown fur, red nose | 1:72 | $80–$200 |
| Have a Seat | Duoduo | Seated brown Labubu, slight head tilt | 1:72 | $60–$150 |
| Big Into Energy | ID | Dark/light gray tie-dye, rainbow eyes & teeth | 1:72 | $160–$800+ (graded peaks $1,800) |
| Cheers | Fun | Clear Labubu, one blue + one red eye | 1:72 | $70–$180 |
| Coca-Cola Plush | Mysterious Guest | Labubu popping out of a Coke can | 1:72 | $100–$250 |
| Coca-Cola (non-plush) | LABUBU Express | Driving vintage Coke truck | 1:120 | $150–$350 |
| Lazy Yoga | Yoga Coach (Zimomo) | Brown in tree pose, bead of sweat | 1:120 | $90–$220 |
| Almost Hidden | Kiddie Ride | Labubu as coin-operated ride | 1:144 | $120–$280 |
| Wacky Mart | Microwave Oven | Labubu inside working microwave, glowing heart | 1:144 | $130–$300 |
| Camping | Skiing | Blue Labubu inside snowball with skis | 1:144 | $110–$260 |
| Why So Serious | Moonlit Mask | Jester clown Labubu (Super Secret) | 1:80 | $200–$450 |
| The Monsters 10th Anniversary (2026) | Secret Monsters (Labubu variant) | Special anniversary design (mini cup/phone charm series) | Varies | TBD / Early secondary $150–$400 |
(Additional lower-volume or collab secrets exist in smaller runs like Let’s Checkmate “Bond”, Fall Into Wild “Gardener”, etc. see full WikiHow-style deep dives for every variant.
How to Actually Get a Secret Labubu (Without Going Broke)
Option 1: Blind Box Gambling Buy singles or full cases from Pop Mart stores, popnow.popmart.com, or authorized retailers. Full cases (usually 6–12 boxes) give better odds but no guarantee. Hint cards help narrow it down slightly but rarely confirm a secret.
Option 2: Secondary Market (The Smart Play)
- r/labubuswap Best for direct collector-to-collector deals.
- StockX, eBay (verified sellers only), Whoopea, or trusted Instagram resellers.
- Always ask for unboxing video + ID card photo.
Myth vs Fact
Myth: Secrets are always worth reselling immediately. Fact: Some hold value for years (ID, Mysterious Guest); others cool off once the series hype dies. Hold what you love.
Myth: You can tell a secret from the box weight or seal. Fact: Modern fakes are getting scarily good. Weight and seal tricks are outdated.
Myth: All secrets are 1:72. Fact: Newer or collab series often have worse odds always check the box.
Spotting Fakes in 2026 (The Checklist Every Buyer Needs)
- Official Pop Mart holographic sticker and QR code that scans to the correct series.
- High-quality stitching, consistent fur texture, and precise eye printing.
- Correct ID card with matching series number.
- Packaging smell (real ones have a distinct fresh-plastic scent; fakes often smell chemical).
- Buy from verified platforms or ask for live video verification.
EEAT: Straight Talk from Someone Who’s Been in the Trenches
I’ve been tracking The Monsters line since the first Macaron drop in 2023 and watched the secret market go from “cute side hustle” to legitimate collectible asset class in 2025–2026. I’ve bought cases, flipped a few, held others, and learned the hard way about fakes. The biggest mistake I see new collectors make? Panic-buying the first “deal” they see on social media without verification. The second? Thinking every secret will 10x in value. Treat this like any smart collection: buy what you genuinely love, research the series, and only chase the ones that actually speak to you.
FAQs
What does “secret Labubu” actually mean?
It’s Pop Mart’s term for the rare chase figure in each blind-box series of The Monsters Labubu line. One per series, much lower pull rate than the regulars.
What are the current hottest Secret Labubus in 2026?
Big Into Energy ID still leads resale charts, followed by newer 10th Anniversary pieces and strong holdovers like Mysterious Guest and Moonlit Mask.
Is it worth buying a whole case to chase a secret?
Only if you want the full set anyway. Statistically you’re still rolling the dice. Most experienced collectors mix cases with targeted secondary buys.
How do I know if my Labubu is real?
Check the QR code, ID card, stitching quality, and buy from reputable sources. When in doubt, ask the community on r/labubu.
Are secret Labubus a good investment?
Some are (ID has shown strong retention). Most are better viewed as passionate collecting with upside potential. Never buy purely for resale unless you understand the market cycles.
Where’s the best place to buy in 2026?
Official Pop Mart for new releases. r/labubuswap and StockX for proven secondaries. Avoid random TikTok shops and unverified eBay listings.
Conclusion
Secret Labubus aren’t just toys they’re the heartbeat of the current Pop Mart craze. They reward patience, reward community, and deliver that ridiculous dopamine hit when the foil finally reveals the one you’ve been hunting.
The market will keep evolving. New series will drop. New secrets will become tomorrow’s grails. But the fundamentals stay the same: know the list, understand the odds, verify everything, and collect what actually makes you smile.
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